Hailing from Milwaukee, Wisconsin, Steven Sievert moved to Los Angeles without much more than the clothes on his back to pursue a career in filmmaking. With an infectious passion for travel, a kindhearted spirit, and a love for adventure, the face of our Black and White Film campaign inspires us with his hard work, ambition, and lust for life.
“There was this moment when I was getting my hair done [for the photoshoot], I was looking in the mirror, and I was just sitting there waiting, just thinking, and Bob Dylan’s song “Like a Rolling Stone” came on. And that song has a very special meaning for me. “How does it feel to be without a home, how does it feel to be on your own, with no direction home, like a rolling stone” And I thought back to a time where that song really hit home with me. I had just failed out of college, my family had just lost our house, and I was sleeping on the floor of my mom’s new apartment. We had just gotten into an argument and she wanted me to move out and find a place to live by myself. I was eighteen or nineteen, I had just gotten a job at Kohl’s working third shift or something like that, and I started looking at apartments, just online. And I found this one apartment in a pretty bad part of Milwaukee, and I just had this vision of me sleeping on that mattress with that song playing in the background.
And for me sitting there, having my hair done and getting ready to model in Los Angeles, it was very surreal. I just couldn’t help but look in the mirror and laugh and smile. If you just work hard, just put one foot in front of the other, its insane where life takes you. Not in a million years did I think I’d be out in LA doing this. It was just really unreal that at that point in my life I didn’t see my life going up anywhere. And being here in LA at one of the highest points in my life, and hearing that song playing...was just a full circle moment for me.”
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